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Inherit the Viper

<h1 class="h2">Privacy notice</h1>

<h2 class="h3">Introduction</h2>


 We are StarzPlay Direct US, LLC ("Starz",
 "us", "our" or "we"). We
 provide the Lionsgate+ subscription service (the "Service")
 having corporate domicile for hearing and being served notices at StarzPlay
 Direct US, LLC of 2700 Colorado Avenue, Santa Monica, CA 90404.



 This policy explains how and why we use personal data (also known as personal
 information, personally identifiable information or PII) for the purposes of
 providing, promoting and developing the Service. This policy also provides
 contact details and important information about privacy rights.



 We explain the Service in more detail in the Terms of Use. Please read this
 policy together with our Terms of Use
 <a
 class="text-lowercase hyperlink"
 href="https://www.lionsgateplus.com/mx/en/termsofuse"
 >https://www.lionsgateplus.com/mx/en/termsofuse</a
 >.



 This policy was last updated September 28, 2022. We may periodically update
 this policy so please check back for updates. We will let you know about any
 significant updates.


<h2 class="h3">What personal data do we collect?</h2>


 We collect personal data relating to subscribers of the Service and other
 authorized users ("Subscribers") when they interact with the
 website associated with the Service
 <a class="text-lowercase hyperlink" href="https://www.lionsgateplus.com/mx/en"
 >https://www.lionsgateplus.com/mx/en</a
 >, any mobile or TV App associated with the Service and/or any of the features
 or downloads that we make available through the Service. We also collect
 personal data relating to other individuals that interact with the Service.
 Specifically, we collect the following types of personal data relating to
 Subscribers and other individuals:


<ul>
 <li>Name and address.</li>
 <li>Date of birth.</li>
 <li>Contact details (including email address and phone number).</li>
 <li>
 Registration, username, password, password reminder and other information
 relating to “User Accounts” (as defined in the Terms of Use
 <a
 class="text-lowercase hyperlink"
 href="https://www.lionsgateplus.com/mx/en/termsofuse"
 >https://www.lionsgateplus.com/mx/en/termsofuse</a
 >).
 </li>
 <li>Payment details (in limited circumstances).</li>
 <li>
 Registration for any contests, features and other promotions offered as part
 of, or in relation to, the Service.
 </li>
 <li>Participation in online research.</li>
 <li>Reports of issues with the Service.</li>
 <li>Correspondence (including email and chat).</li>
 <li>Screen names.</li>
 <li>Submissions, voting and polling activities.</li>
 <li>Service usage and activity.</li>
 <li>Information about interests.</li>
 <li>Social media accounts and use.</li>
 <li>
 Third party access to the Service (for example, access via Facebook login).
 </li>
 <li>Technology used to access the Service, including –</li>
 <li>Device information.</li>
 <li>Browser information.</li>
 <li>Internet service provider or mobile carrier.</li>
 <li>Referring and exit pages.</li>
 <li>Date and time stamps.</li>
 <li>Clickstream data (including page clicks and scrolls).</li>
 <li>Location.</li>
 <li>Bandwidth speed.</li>
 <li>Software and registry keys.</li>
 <li>IP address and device ID.</li>
 <li>Information from cookies and similar technologies.</li>
</ul>

<h2 class="h3">How we use personal data</h2>


 We use personal data to provide, promote and develop the Service. More
 specifically we use personal data in the following ways:


<ul>
 <li>Verify access to the Service.</li>
 <li>
 Verify the status of User Accounts (as defined in the Terms of Use
 <a
 class="text-lowercase hyperlink"
 href="https://www.lionsgateplus.com/mx/en/termsofuse"
 >https://www.lionsgateplus.com/mx/en/termsofuse</a
 >
 for the Service).
 </li>
 <li>
 Improve the Service by providing personalized content, language, help and
 instructions.
 </li>
 <li>Customize the Service by location.</li>
 <li>Provide customer service assistance.</li>
 <li>
 Ask Subscribers to participate in surveys, products, services, news and
 events.
 </li>
 <li>
 Provide Subscribers with news, newsletters, updates, targeted advertising,
 promotions, sweepstakes and special offers.
 </li>
 <li>
 Better understand how Subscribers use the Service (including checking
 traffic patterns and what types of content are most popular).
 </li>
 <li>Receive and respond to submissions or correspondence.</li>
 <li>
 Use Subscriber submissions in accordance with the Terms of Use
 <a
 class="text-lowercase hyperlink"
 href="https://www.lionsgateplus.com/mx/en/termsofuse"
 >https://www.lionsgateplus.com/mx/en/termsofuse</a
 >
 for the Service.
 </li>
 <li>
 Administer community postings (for example, chat and bulletin boards),
 including publishing screen names and other information provided by
 Subscribers on the Internet or elsewhere.
 </li>
 <li>
 Repost comments about the Service, programmes and/or content on various
 online platforms and social media (for example, Twitter).
 </li>
 <li>Check email *opens*.</li>
 <li>Exercise and comply with legal rights.</li>
</ul>

<h2 class="h3">Consequences of not providing personal data</h2>


 Subscribers are required to provide registration, contact and payment details
 in order to access the Service. We will not be able to provide the Service to
 Subscribers that do not provide this information.


<h2 class="h3">Automated decision-making</h2>


 We use automated decision-making to provide Subscribers with the most relevant
 content and develop the Service. However, we do not use automated
 decision-making to make any legally significant decisions about individuals.


Sharing personal data

Social media 

 Subscribers and other individuals may engage with the Service through
 third-party social networks (for example, Facebook, Twitter and Pinterest). We
 may also allow Subscribers to access their accounts or specific content
 through social networks. Where Subscribers or other individuals engage or
 login through social media, we will share personal data with and receive
 personal data from the relevant social network. Where Subscribers or
 individuals engage or login through a social network, we recommend they read
 the relevant social network's privacy policy.


Service providers 

 To help provide, develop and promote the Service, we share personal data with
 and receive personal data from the following types of service provider –


<ul>
 <li>Distributors.</li>
 <li>Payment processors.</li>
 <li>Fraud and credit risk service screening providers.</li>
 <li>Advertising partners.</li>
 <li>Analytics service providers.</li>
 <li>IT providers.</li>
 <li>Professional services (for example, accountants and lawyers).</li>
</ul>


 We have contracts in place with these service providers that strictly govern
 how they may use the personal data we share with them.


Group companies and business reorganizations 

 We will share personal data with our group companies where necessary to
 provide, develop or promote the service.



 We will share personal data with potential buyers, group companies and/or
 business partners where necessary for a reorganization, restructuring, merger,
 sale or transfer of assets involving Starz and/or the Service.


Legal rights and obligations 

 We will share personal data where necessary to establish, exercise or defend
 our legal rights.



 We will also share personal data where required by the courts, regulators or
 law.


<h2 class="h3">Cookies and similar technologies</h2>

Cookies 

 Cookies are small information files that we place on the devices used to
 access the Service.


Embedded scripts 

 An embedded script is a programming code used to collect information about how
 Subscribers use the Service. The embedded script is temporarily downloaded
 onto devices used to access the Service. The embedded script is only active
 whilst the device is used to access the Service.


Web beacons 

 A web beacon is a small graphic image or programming code that is included in
 some parts of the Service.


Advertising 

 We, and selected third-party advertising partners, use cookies, embedded
 scripts and web beacons to present adverts through the Service. Our
 advertising partners may also employ other similar types of technologies.



 We have not implemented a response to browser-based Do Not
 Track signals. For more information about advertising and your ability to
 opt-out of targeted advertising from such third parties, please visit the
 Network Advertising Initiative (www.networkadvertising.org) and/or the
 Self-Regulatory Program for Online Behavioral Advertising
 (www.aboutads.info/choices).


Analytics 

 We, and selected analytics service providers, use cookies, embedded scripts
 and web beacons to provide analytical information about the Service. Our
 analytics service providers may also employ other similar types of
 technologies.


Consent 

 Where we need to seek consent for analytics and advertising cookies, embedded
 scripts, web beacons and other similar technologies, we will let you know.


<h2 class="h3">Children</h2>


 We do not directly collect personal data relating to individuals under the age
 of 18 – except if necessary on a one-time basis in response to a specific
 issue; or if an individual under the age of 18 subscribes to the service in
 violation of the age requirement set forth in the Terms of Use. Parents or
 guardians may create or approve the creation of profiles to use the Service
 for individuals under the age of 18. Unless otherwise proved or indicated,
 profiles of individuals under the age of 18 will be deemed as created with the
 explicit permission of the relevant parent or guardian. If you are a parent or
 guardian that has discovered that your child under 18 has submitted personal
 data without your permission, please contact us immediately at
 privacy@lionsgateplus.com.


<h2 class="h3">Rights</h2>

Subscribers and other individuals have the rights to –

<ul>
 <li>
 Information about how we use personal data (which is what
 this policy is for).
 </li>
 <li>Access to personal data.</li>
 <li>
 Object to direct marketing and the use of personal to
 participate in surveys, products, services, news and events.
 </li>
 <li>Erasure of personal data.</li>
 <li>
 Withdraw consent where our use of personal data is based on
 consent.
 </li>
 <li>Rectification of personal data.</li>
</ul>


 You may request to exercise these rights through the procedures we have
 implemented. Your request shall comply with requirements set forth on the
 applicable legislation, by means of a document addressed to our Data
 Protection Officer. The request should contain the following:


<ol>
 <li>
 Your name and address or other means of providing you with a response.
 </li>
 <li>
 A copy of a valid identification document or power of attorney, as the case
 may be.
 </li>
 <li>
 A clear and precise description of the personal data on which you wish to
 exercise your rights; and
 </li>
 <li>
 Any other element or document that could facilitate locating your personal
 data.
 </li>
</ol>


 You shall address your request to privacy@lionsgateplus.com fulfilling all the
 aforementioned requirements, stating as subject thereof as follows: “Personal
 Data Rights and/or Consent Withdrawal”.



 You may withdraw your consent for the processing of your personal data,
 without any retroactive effects, in all cases were such revocation does not
 entail that it will be impossible to fulfill any obligations arising from an
 effective legal relation between you and us.



 You may limit the use or disclosure of your personal data by addressing the
 relevant request to our Data Protection Officer. We have the resources and
 procedures to ensure that some of your information is included in an Exclusion
 List, on condition that you expressly request the inclusion in such list.



 Please be aware that these rights are not absolute and there may be some
 situations in which they cannot be exercised, or they are not relevant.


Exercising Your Rights 

 Exercising Your Rights. To submit a request to know, delete, or opt-out,
 please visit
 <a
 class="text-lowercase hyperlink"
 href="https://submit-irm.trustarc.com/services/validation/7c11ddc5-703e-4661-ba8c-85ef940aa717"
 target="_blank"
 rel="noreferrer"
 >Lionsgate+ Privacy Rights Manager</a
 >.

<h2 class="h3">Contact and Data Protection Office</h2>


 If you need assistance with any of the issues covered in this policy and are
 unable to resolve your question via the "Help" feature of the Service, please
 contact us through privacy@lionsgateplus.com.



 If you would like to contact our Data Protection Office, please email
 privacy@lionsgateplus.com.

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